OK, if you’re looking for a complicated jargon and buzzwords, you’re in the wrong place. As a business owner here’s what you need to know:

Imagine that you gave two different people the same large stack of paperwork related to your clients to organize and file. Without specific instructions, one of them might create two big files – A – M and N – Z and stuff the papers in one of the two files. The other person might create files for each letter and substructure those by the type of job you did.

The second one is going to be a lot easier to use to find things, right? Websites are the same way. To the search engines, they are big filing cabinets. If they are designed poorly and your content is not organized well, they have trouble reading the content and assessing what your site is all about.

Read This if You are Paying Someone for Search Engine Optimization

So if how your website is built can affect your search engine rankings, why do other companies willingly take money to do “SEO” for poorly built websites? Because it is easy money.

The cold hard truth is if your website is designed poorly and your content organization isn’t well thought out, you will always be at a major disadvantage when it comes to ranking with the search engines. For most businesses, a new website design typically pays out far more than any on-going monthly SEO work.

So get the strongest design you can. Have your website designed and built by search engine experts. Don’t make search engine optimization an after thought. Get a quote on a search engine friendly website today.