We all read the book that said you have to be able to succinctly explain why people should do business with your business in the time it takes an elevator to get from one floor to another.

Close that book.

Today the most important words about your business that you need to know are your keyword phrases. What are the words your best prospects type into a search engine to find a business like yours? Do they use a city name? A zip code?

If you don’t know that, then using the internet as a powerful marketing tool is going to be difficult for you. At ROAR! this keyword research is central to our SEO philosophy. If you get the target wrong, it doesn’t matter how good your weapon is.

Why Some Companies Pay Big Dollars for SEO Work with Little Results

A lot of the fly-by-night and one-man “Google Search Engine Specialists” prey on the fact that you don’t know what phrases you should be pursuing. If you don’t know, then they will work to get you to the top of the rankings for a meaningless phrase (your company name as an example). Being number one for a phrase that doesn’t yield leads or sales is a waste of time and money. At ROAR! we focus on dominating the phrases that drive measurable leads or sales.