The ultimate test for your website engages your prospects and potential customers. Do they use it in the manner that it was designed?

If you’re like most companies, you probably don’t know the answer to that question - or if you do, you probably found out AFTER you paid for and launched your website.

At ROAR! Internet Marketing we do real-person usability testing on our websites BEFORE they launch. A panel of testers will use your website before it goes public and they answer a rigid survey so we can see if the website does what it was designed to do before it goes live.

Trust us on this one, no business sees the world the same way their prospects do so getting real world feedback from your prospects is invaluable. That’s why ROAR! websites are more effective from the start than websites produced by other companies.

Want to learn more about our usability testing process? We’ll show you some of our past surveys and how that body of work guides our design process.

How Does Your Website Make Your Company Look

One of the attributes we test for is what affect does your website have on the perception of your company. Does it make your company look big? Successful? New? Old? Professional?

When unbiased testers were asked to describe the companies whose websites they were evaluating, they described the companies in unusually positive terms. See the chart below. Isn’t that how you want your company to be described?

2009 Cumulative Evaluations of our Customers' Web Designs

1. If you knew someone who you thought might be able to use the services, product, or event being offered by the company who owns this website, would you recommend they visit the site?

That's a strong statement. Nearly 80% of the survey takers would recommend the ROAR! website they were evaluating to someone else. Isn’t that what you want for your website?

2. Based strictly on what you observed on the website, which of these best describes the company it represents?