A recent study by Forrester Research showed that on average email as a marketing channel returned $57.00 for every $1.00 spent. That’s an amazing return. The return on email as a lead generation tool is high because if your website is well designed you don’t pay anything to acquire the lead – the email address.

All ROAR! website designs have multiple lead generation points. Every consumer doesn’t respond to exactly the same thing so your website has to offer multiple reasons for visitors to engage with you. An effective website design traps email addresses so you can market to them. Remember, prospects come to your site during all stages of the purchase process and it is important that you trap the email addresses of the ones that may not be ready to buy today, so you can reach them when they are ready to buy.

Email Marketing

If it is not done properly, email can disenfranchise your customers and prospects. Most consumers are burdened with stuffed inboxes from sometimes two or three email accounts so they have a quick trigger finger when it comes to unsubscribing from your mailings.

Your content has to be extremely relevant and easy to digest. At ROAR! we help companies benefit from the power of email marketing with strong creative, the development of compelling offers and managing the distribution.

If your website is not helping you take advantage of email marketing, get a quote on a website that will.