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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

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Sep
02

The Difference Between Cost and Value by Robert Urban

One of my favorite commercials is where a barber shop sees a competitor across the street offering five dollar haircuts. Many customers are enticed by the lower price and begin to go to the new barber only to find out that the service provided was not even close to being good. They walk out of the new barbershop with the worst haircuts imaginable. The original barber responds by hanging a sign that says we fix five dollar haircuts. In these uncertain economic times I can appreciate everyone looking for the most cost effective service or products, however I think it is important to remember the difference between cost and value. If your business has become a “Whoever has the lowest bid or price”, then here are some things to consider to remind your customers of your value.

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