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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

If you would like additional information on any topic, you will find an easy-to-use request form on every article page.

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Oct
23
The Biggest Tip from the Conversion Conference by Matt Weber

I’m writing this blog post on our flight back from the Conversion Conference in New York City. Web experts from all over the world come to the Conversion Conference to exchange ideas on what techniques and strategies influence website visitors to “convert,” or in other words, take the action that the website intended them to do. While there were many insightful ideas, there’s one simple practice that could have the most impact on nearly every website.

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Aug
26
Why “Conversions” is the Only Statistic that Counts by Becky Ryan

Here’s a nasty reality: you could have the most creative, ground-breaking website in the industry, garnering your business world-wide recognition, a huge spike in web traffic and extreme Internet infamy—and still not make a single cent.

It’s a scary reality. As business manager or owner, you know all too well that it all comes down to the bottom line. Are you making money or not? So if thousands of page views, unique visitors and brand recognition won’t guarantee your website makes money, how do you know if your web development, Internet marketing, AdWords spending and Social Media campaigns are worth the investment?

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