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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

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Sep
02
The Difference Between Cost and Value by Robert Urban

 One of my favorite commercials is where a barber shop sees a competitor across the street offering five dollar haircuts. Many customers are enticed by the lower price and begin to go to the new barber only to find out that the service provided was not even close to being good. They walk out of the new barbershop with the worst haircuts imaginable. The original barber responds by hanging a sign that says we fix five dollar haircuts. In these uncertain economic times I can appreciate everyone looking for the most cost effective service or products, however I think it is important to remember the difference between cost and value. If your business has become a “Whoever has the lowest bid or price”, then here are some things to consider to remind your customers of your value.

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Aug
30
The Top 5 Reasons Your Site Won’t Convert by Becky Ryan

If you’re frustrated with the lack of results from your website, compare it to this list of the top 5 reasons your site won’t convert to see if you can diagnose the issue.

As I’ve written before, one of the hardest things for a business owner to do is to see their product or service from a customer’s point of view—positive or negative, but it’s one of the most important factors in creating a successful marketing plan.

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Aug
05
Why Your Award-Winning Marketing Campaign Will Flop on the Web by Becky Ryan

In the world of Marketing, a great, creative ad campaign can make a gigantic difference in your bottom line, but only if your strategy seamlessly combines all the forms of Marketing into a single, effective campaign. While you may have mastered integrated print, radio and TV campaigns, online advertising strategy is so completely different in technique that you may be wasting thousands of advertising dollars without a dedicated web strategy. Regardless of how effective your print, TV and radio campaign has been in the past, the reality is, without a unique strategy, voice, and call-to-action, the very same campaign will flop on the web.

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Mar
21
How a Cheap Website Became Very Expensive by Dorothy Mowbray

I just got off the phone with a business owner who admitted that they made a big mistake by going with some friend who could put together an inexpensive website for them.

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Mar
03
Is your website on ‘E’? by Dorothy Mowbray

It was raining this morning, and I dashed through the droplets, hurrying my daughter into her preschool and running back to the car to then take my son to his school.  Turning onto the main thoroughfare, my car suddenly jerked, sputtered, shuddered, coughed, and quit.  Frantically, I made a couple attempts to restart my trusty steed as I looked at the oncoming traffic barreling down on top of me as I was sitting across the middle of the street. Finally defeated, it was then that I noticed the little light flashing above the ‘E’ on the fuel gauge.

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