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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

If you would like additional information on any topic, you will find an easy-to-use request form on every article page.

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Aug
30
The Top 5 Reasons Your Site Won’t Convert by Becky Ryan

If you’re frustrated with the lack of results from your website, compare it to this list of the top 5 reasons your site won’t convert to see if you can diagnose the issue.

As I’ve written before, one of the hardest things for a business owner to do is to see their product or service from a customer’s point of view—positive or negative, but it’s one of the most important factors in creating a successful marketing plan.

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Aug
05
Why Your Award-Winning Marketing Campaign Will Flop on the Web by Becky Ryan

In the world of Marketing, a great, creative ad campaign can make a gigantic difference in your bottom line, but only if your strategy seamlessly combines all the forms of Marketing into a single, effective campaign. While you may have mastered integrated print, radio and TV campaigns, online advertising strategy is so completely different in technique that you may be wasting thousands of advertising dollars without a dedicated web strategy. Regardless of how effective your print, TV and radio campaign has been in the past, the reality is, without a unique strategy, voice, and call-to-action, the very same campaign will flop on the web.

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May
03
How to Blog Like an Expert in 3 Easy Steps by Becky Ryan

"I'm going to start a blog."

What a great idea! Among other great perks, blogging delivers a serious boost to the search engine ranking and sales power of your website while connecting you more personally to your current and potential clients.

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Apr
25
Search Engines Part II by Brooke Acchione

Continuing on my last post about search engines and a search engine results page (SERP), we'll dive deeper into what a higher ranking means for your website and how to acheive that higher ranking.

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Mar
17
Description/Explanation of Search Engine Technology by Brooke Acchione

Learn more about search engines and a search engine results page (SERP) in this Search Engine 101 article. It's a great primer to understand the basics of how a search engine works.

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