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Internet Marketing Tips

We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

If you would like additional information on any topic, you will find an easy-to-use request form on every article page.

Mar
23

I’m writing this post from the Google “Getting Your Business Online” event in Seattle where I spoke to over 400 Seattle businesses about Google Adwords. I answered a lot of questions about Google Adwords, but there was one question I answered more than any other and it surprises me that it still has to be asked.

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In my early twenties, before the explosion of the internet I took a cross country road trip with my father. On Highway 20 entering into Arizona there was a gas station that had gas for over 6 dollars a gallon. (Can’t even imagine what it is now) They had all these signs that they were the last gas station for the next 150 miles and sorry but no other option. I filled up my truck, sort of shrugging my shoulders, and saying “Well we need gas to make it.” You can imagine the sinking feeling in my stomach when we passed a gas station with normal prices only a few miles down the road.

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“Set it and forget It” is an Expensive PPC / SEO Practice

A profitable investment return of every marketing dollar is the Holy Grail of business.  Think of a penny.  We expect that one cent (combined with a bunch more, of course) will return to us dollars in value.  This is not easy, nor magical.  Properly applied knowledge and effort is the difference between seeing that coin’s marketing investment return as one of copper, or one of pure gold

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