Internet Marketing Tips

We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

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Aug
05

Why Your Award-Winning Marketing Campaign Will Flop on the Web by Becky Ryan

In the world of Marketing, a great, creative ad campaign can make a gigantic difference in your bottom line, but only if your strategy seamlessly combines all the forms of Marketing into a single, effective campaign. While you may have mastered integrated print, radio and TV campaigns, online advertising strategy is so completely different in technique that you may be wasting thousands of advertising dollars without a dedicated web strategy. Regardless of how effective your print, TV and radio campaign has been in the past, the reality is, without a unique strategy, voice, and call-to-action, the very same campaign will flop on the web.

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