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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

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Jan
20
Our Easiest How-To Guide for SEO Blogging by Becky Ryan

Learn the 5 Keys to Decoding a WYSIWYG Editor

With its incredible SEO power, your business blog may be missing a few of the ingredients needed to get the most search engine boost for your website. This How-to Guide for SEO blogging decodes the WYSIWYG Editor, the key to enhancing your blog posts and achieving a higher search engine ranking.

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Oct
26
The Best Free Internet Tool Businesses aren't Using by Matt Weber

You know those ads you see on the web that promise to show you the names of the people that have been searching for you? Well, there’s a free tool with a similar purpose that businesses can use to see how prospects are searching  for them.

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Aug
30
The Top 5 Reasons Your Site Won’t Convert by Becky Ryan

If you’re frustrated with the lack of results from your website, compare it to this list of the top 5 reasons your site won’t convert to see if you can diagnose the issue.

As I’ve written before, one of the hardest things for a business owner to do is to see their product or service from a customer’s point of view—positive or negative, but it’s one of the most important factors in creating a successful marketing plan.

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Aug
23
Get the Most Marketing Bang For Your Buck by Robert Urban

 

In my early twenties, before the explosion of the internet I took a cross country road trip with my father. On Highway 20 entering into Arizona there was a gas station that had gas for over 6 dollars a gallon. (Can’t even imagine what it is now) They had all these signs that they were the last gas station for the next 150 miles and sorry but no other option. I filled up my truck, sort of shrugging my shoulders, and saying “Well we need gas to make it.” You can imagine the sinking feeling in my stomach when we passed a gas station with normal prices only a few miles down the road.

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Aug
05
Why Your Award-Winning Marketing Campaign Will Flop on the Web by Becky Ryan

In the world of Marketing, a great, creative ad campaign can make a gigantic difference in your bottom line, but only if your strategy seamlessly combines all the forms of Marketing into a single, effective campaign. While you may have mastered integrated print, radio and TV campaigns, online advertising strategy is so completely different in technique that you may be wasting thousands of advertising dollars without a dedicated web strategy. Regardless of how effective your print, TV and radio campaign has been in the past, the reality is, without a unique strategy, voice, and call-to-action, the very same campaign will flop on the web.

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