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Internet Marketing Tips

We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

If you would like additional information on any topic, you will find an easy-to-use request form on every article page.

Mar
23

I’m writing this post from the Google “Getting Your Business Online” event in Seattle where I spoke to over 400 Seattle businesses about Google Adwords. I answered a lot of questions about Google Adwords, but there was one question I answered more than any other and it surprises me that it still has to be asked.

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Jan
28

Have you ever noticed, when you walk into some restaurants, the first thing you see is a huge display of the most delectable, mouth-watering, and visually appealing desserts they have on their menu?
Do you think this is by accident?

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If you’re frustrated with the lack of results from your website, compare it to this list of the top 5 reasons your site won’t convert to see if you can diagnose the issue.

As I’ve written before, one of the hardest things for a business owner to do is to see their product or service from a customer’s point of view—positive or negative, but it’s one of the most important factors in creating a successful marketing plan.

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Here’s a nasty reality: you could have the most creative, ground-breaking website in the industry, garnering your business world-wide recognition, a huge spike in web traffic and extreme Internet infamy—and still not make a single cent.

It’s a scary reality. As business manager or owner, you know all too well that it all comes down to the bottom line. Are you making money or not? So if thousands of page views, unique visitors and brand recognition won’t guarantee your website makes money, how do you know if your web development, Internet marketing, AdWords spending and Social Media campaigns are worth the investment?

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In the world of Marketing, a great, creative ad campaign can make a gigantic difference in your bottom line, but only if your strategy seamlessly combines all the forms of Marketing into a single, effective campaign. While you may have mastered integrated print, radio and TV campaigns, online advertising strategy is so completely different in technique that you may be wasting thousands of advertising dollars without a dedicated web strategy. Regardless of how effective your print, TV and radio campaign has been in the past, the reality is, without a unique strategy, voice, and call-to-action, the very same campaign will flop on the web.

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