Internet Marketing Tips

We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

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Sep
05

Where have all the people gone... by Mandy Austin

How many times have you wanted to contact a company with a simple question? You search their website, the Internet, emails and finally find a telephone number hidden in the fine print and pick up the phone to call and ask your simple question. You dial the telephone number and you are greeted with a computerized voice...."Thank you for calling, to route your call to the appropriate person, please listen carefully to the following prompts. If you car is yellow with purple spots, press 1.

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Sep
02

The Difference Between Cost and Value by Robert Urban

One of my favorite commercials is where a barber shop sees a competitor across the street offering five dollar haircuts. Many customers are enticed by the lower price and begin to go to the new barber only to find out that the service provided was not even close to being good. They walk out of the new barbershop with the worst haircuts imaginable. The original barber responds by hanging a sign that says we fix five dollar haircuts. In these uncertain economic times I can appreciate everyone looking for the most cost effective service or products, however I think it is important to remember the difference between cost and value. If your business has become a “Whoever has the lowest bid or price”, then here are some things to consider to remind your customers of your value.

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