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We host more than 100 websites and are connected to nearly 130 website analytics accounts. Here in our blog we share some of the trends we see in analyzing visitor behavior and some of the bigger news we read about in our industry that can help you improve your website.

If you would like additional information on any topic, you will find an easy-to-use request form on every article page.

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Aug
30
The Top 5 Reasons Your Site Won’t Convert by Becky Ryan

If you’re frustrated with the lack of results from your website, compare it to this list of the top 5 reasons your site won’t convert to see if you can diagnose the issue.

As I’ve written before, one of the hardest things for a business owner to do is to see their product or service from a customer’s point of view—positive or negative, but it’s one of the most important factors in creating a successful marketing plan.

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Aug
26
Email Marketing Basics by Mandy Austin

There are so many webinars out there to spend an hour watching, but at the end of the day, effective email comes down to a these simple processes:

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Aug
26
Why “Conversions” is the Only Statistic that Counts by Becky Ryan

Here’s a nasty reality: you could have the most creative, ground-breaking website in the industry, garnering your business world-wide recognition, a huge spike in web traffic and extreme Internet infamy—and still not make a single cent.

It’s a scary reality. As business manager or owner, you know all too well that it all comes down to the bottom line. Are you making money or not? So if thousands of page views, unique visitors and brand recognition won’t guarantee your website makes money, how do you know if your web development, Internet marketing, AdWords spending and Social Media campaigns are worth the investment?

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Aug
23
Effectiveness of High Tech Business Websites is Still Dependent on the Basics of Spelling and Grammar by Dorothy Mowbray

Business websites serve 3 purposes:  discovery, validation and conversion.

Discovery entails the process where a prospective customer searches for a product and finds you.  When they click on that link and your digital front door is opened, the process is completed.

The second your webiste loads, that validation clock starts ticking.

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Aug
23
Get the Most Marketing Bang For Your Buck by Robert Urban

 

In my early twenties, before the explosion of the internet I took a cross country road trip with my father. On Highway 20 entering into Arizona there was a gas station that had gas for over 6 dollars a gallon. (Can’t even imagine what it is now) They had all these signs that they were the last gas station for the next 150 miles and sorry but no other option. I filled up my truck, sort of shrugging my shoulders, and saying “Well we need gas to make it.” You can imagine the sinking feeling in my stomach when we passed a gas station with normal prices only a few miles down the road.

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